Mehlhose, Clara M.

[["dc.bibliographiccitation.firstpage","5275"],["dc.bibliographiccitation.issue","9"],["dc.bibliographiccitation.journal","Sustainability"],["dc.bibliographiccitation.volume","13"],["dc.contributor.author","Mehlhose, Clara"],["dc.contributor.author","Risius, Antje"],["dc.date.accessioned","2021-06-01T09:42:42Z"],["dc.date.available","2021-06-01T09:42:42Z"],["dc.date.issued","2021"],["dc.description.abstract","Against the background of rising societal interest for sustainable food and nutrition choices, food labels have gained importance in providing important information to consumers. However, little is known about how the differences between quality frames in labels are evaluated and how priming might serve as an anchor for label perception. This study aims to observe the neural reaction of this in the context of differently framed food labels for products of animal origin, claiming the presence or absence of an additional quality aspect and under the impulse of emotional priming. In an explorative setup, we measured the neural prefrontal cortex activity of 26 participants with the neuroimaging technology fNIRS. An idyllic prime and a prime related to a label claiming an additional product quality led to increased neural activity in the OFC and dlPFC. Shedding light on what elements are of importance to identify products that meet consumers’ requirements in terms of quality aspects, this could indicate that the prime stressed the meaning of the label. This strengthens the argument to positively phrase and anchor frames regarding quality attributions as opposed to negative declarations. It further demonstrates the ability of fNIRS to capture processing through labels and primes in the context of consumer behavior."],["dc.description.sponsorship","Open-Access-Publikationsfonds 2021"],["dc.identifier.doi","10.3390/su13095275"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/85327"],["dc.language.iso","en"],["dc.notes.intern","DOI-Import GROB-425"],["dc.relation.eissn","2071-1050"],["dc.relation.orgunit","Department für Agrarökonomie und Rurale Entwicklung"],["dc.rights","CC BY 4.0"],["dc.title","Assessing Label Frames and Emotional Primes in the Context of Animal Rearing—Response of an Explorative fNIRS Study"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.subtype","original_ja"],["dc.type.version","published_version"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","3903"],["dc.bibliographiccitation.issue","12"],["dc.bibliographiccitation.journal","Nutrients"],["dc.bibliographiccitation.volume","12"],["dc.contributor.author","Mehlhose, Clara"],["dc.contributor.author","Risius, Antje"],["dc.date.accessioned","2021-04-14T08:23:28Z"],["dc.date.available","2021-04-14T08:23:28Z"],["dc.date.issued","2020"],["dc.description.sponsorship","Bundesministerium für Bildung und Forschung"],["dc.identifier.doi","10.3390/nu12123903"],["dc.identifier.purl","https://resolver.sub.uni-goettingen.de/purl?gs-1/17802"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/80925"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-399"],["dc.notes.intern","Merged from goescholar"],["dc.publisher","MDPI"],["dc.relation.eissn","2072-6643"],["dc.rights","CC BY 4.0"],["dc.rights.uri","http://creativecommons.org/licenses/by/4.0/"],["dc.title","Signs of Warning: Do Health Warning Messages on Sweets Affect the Neural Prefrontal Cortex Activity?"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.version","published_version"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.artnumber","e0272220"],["dc.bibliographiccitation.issue","8"],["dc.bibliographiccitation.journal","PLoS One"],["dc.bibliographiccitation.volume","17"],["dc.contributor.author","Jürkenbeck, Kristin"],["dc.contributor.author","Mehlhose, Clara"],["dc.contributor.author","Zühlsdorf, Anke"],["dc.contributor.editor","Louie, Jimmy"],["dc.date.accessioned","2022-09-01T09:51:01Z"],["dc.date.available","2022-09-01T09:51:01Z"],["dc.date.issued","2022"],["dc.description.abstract","High sugar intake in humans is associated with the development of overweight and other diet-related diseases. The World Health Organization and other health organizations recommend limiting the sugar intake to 10% of the total energy intake. There have been different approaches of front-of-pack labelling to reduce the amount of sugar in food products. Companies use nutrition claims to advertise the sugar content (e.g., without added sugar, 30% less sugar). Such nutrition claims can lead to false assumptions about the healthiness of foods and can lead to health-halo effects. Nutrition claims make products appear healthier than they really are, the aspect advertised in the nutrition claim is transferred to the entire food product. As a result, food products can be perceived as healthy even though they are not. Recently, the Nutri-Score was introduced in an increasing number of countries throughout Europe to provide consumers with an overview of the overall nutritional quality of a product. This study analyzes if the Nutri-Score can help to prevent health-halo effects caused by nutrition claims on sugar. Therefore, an online survey consisting of a split-sample design with more than 1,000 respondents was assessed. The results show that, depending on the initial perceived healthiness of a product, the Nutri-Score is able to prevent health-halo effects caused by claims on sugar. Making the Nutri-Score mandatory when using nutrition claims would be one possible way to reduce misperceptions about unhealthy food and reduce health-halo effects caused by claims on sugar."],["dc.description.sponsorship","Federation of German Consumer Organizations (Verbraucherzentrale Bundesverband"],["dc.description.sponsorship","German Research Foundation and the Open Access Publication Funds of the University of Goettingen"],["dc.identifier.doi","10.1371/journal.pone.0272220"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/113857"],["dc.language.iso","en"],["dc.notes.intern","DOI-Import GROB-597"],["dc.relation.eissn","1932-6203"],["dc.rights","CC BY 4.0"],["dc.rights.uri","http://creativecommons.org/licenses/by/4.0/"],["dc.title","The influence of the Nutri-Score on the perceived healthiness of foods labelled with a nutrition claim of sugar"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.version","unpublished"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","904"],["dc.bibliographiccitation.issue","4"],["dc.bibliographiccitation.journal","Foods"],["dc.bibliographiccitation.volume","10"],["dc.contributor.author","Mehlhose, Clara"],["dc.contributor.author","Schmitt, Daniel"],["dc.contributor.author","Risius, Antje"],["dc.date.accessioned","2021-06-01T09:42:35Z"],["dc.date.available","2021-06-01T09:42:35Z"],["dc.date.issued","2021"],["dc.description.abstract","Informative food labels are one way to increase nutritional awareness in society and can essentially help individuals maintain balanced dietary practices. Nonetheless, making food labels ‘informative’, in the sense of applicability, is not always easy. Physical activity calorie equivalent (PACE) food labeling is one approach to achieve this goal. Yet, it is neither understood how consumers perceive PACE labels, nor how effective they are in regards to healthy food choices. Moreover, it is of interest to assess the perception of real products in close-to-realistic environments. Therefore, this study examined a simulated purchase situation and consumers’ visual attention on PACE labels—on 20 different real snack products with varying health values. In a laboratory-shopping environment, the gaze behaviors of 91 consumers were examined with a head-mounted eye-tracker. In regards to perception, it was elucidated that every participant noticed at least one PACE label. On average 1.39 PACE label fixations on different products were counted with a mean fixation duration of 0.55 s and a mean time to first fixation of 22.46 s. On average, 22.9% of the participants viewed the PACE labels at least once, but the intensity and duration varied greatly between the different products; ’healthier products’ attracted more visual attention than ‘unhealthier products’. In regards to health choice, it became obvious that the choices observed were rather healthy and PACE labels attracted attention. This may have been especially true for participants with little involvement in physical activity and health behavior, which may have been the main target group. Hence, catchy, communicable PACE labels, as well as balanced product offerings may facilitate more healthy food choices. The real-world laboratory setting offered valuable insights, which should be followed-up on."],["dc.description.sponsorship","Bundesministerium für Bildung und Forschung"],["dc.description.sponsorship","Open-Access-Publikationsfonds 2021"],["dc.identifier.doi","10.3390/foods10040904"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/85291"],["dc.language.iso","en"],["dc.notes.intern","DOI-Import GROB-425"],["dc.relation.eissn","2304-8158"],["dc.relation.orgunit","Department für Agrarökonomie und Rurale Entwicklung"],["dc.rights","CC BY 4.0"],["dc.title","PACE Labels on Healthy and Unhealthy Snack Products in a Laboratory Shopping Setting: Perception, Visual Attention, and Product Choice"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.subtype","original_ja"],["dc.type.version","published_version"],["dspace.entity.type","Publication"]]