Zühlsdorf, Anke

[["dc.bibliographiccitation.firstpage","278"],["dc.bibliographiccitation.issue","2"],["dc.bibliographiccitation.journal","BERICHTE UBER LANDWIRTSCHAFT"],["dc.bibliographiccitation.lastpage","293"],["dc.bibliographiccitation.volume","83"],["dc.contributor.author","Luth, M."],["dc.contributor.author","Spiller, Achim"],["dc.contributor.author","Wegener, A."],["dc.contributor.author","Zühlsdorf, A."],["dc.date.accessioned","2018-11-07T10:56:56Z"],["dc.date.available","2018-11-07T10:56:56Z"],["dc.date.issued","2005"],["dc.description.abstract","Direct Marketing of agricultural products in Germany is of rising importance. At least 60 000 farmers offer their high quality products through this distribution channel to gain a higher profit. Beside yard sale and weekly markets the supply of gastronomic enterprises offers an auspicious potential for direct marketers. In this study the sourcing behaviour of 112 medium-sized gastronomic firms in Northern Germany has been analysed. Almost 70 % of the caterers procure at least one product directly from farmers or hunters. Concerning the requirements towards the suppliers, high quality and fair prices were ranked on top, while regional aspects or an extraordinary variety of products were mentioned to be less important. On base of factor and cluster analyses a typology of gastronomic enterprises has been developed which gives detailed information about different buying patterns and offers opportunities for target group specific communication strategies to the farmers. The following five clusters can be identified: the \"Convenenience-Oriented\", the \"Professional Distribution-Oriented\", the \"Traditional Craftsman-Oriented\", the \"Regionally Integrated\" and \"Quality gastronomy\". For direct marketing especially the clustergroups,Quality Gastronomy\", which is characterized by high quality requirements, and the \"Regional Integrated\", who often can be found among small businesses, are of high interest. Cooperation with the Convenience Oriented, who insist on special services, therefore appears to be more appropriate for engaged fanning cooperations. On the whole, the study and other successful examples of direct marketing show that gastronomy can be a successful marketing channel for professional suppliers."],["dc.identifier.isi","000232390100006"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/50132"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.relation.issn","0005-9080"],["dc.title","Chefs as customers: Direct marketing of agricultural products towards gastronomy"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","13"],["dc.bibliographiccitation.issue","1"],["dc.bibliographiccitation.journal","Journal of Consumer Protection and Food Safety"],["dc.bibliographiccitation.lastpage","22"],["dc.bibliographiccitation.volume","10"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Nitzko, Sina"],["dc.contributor.author","Spiller, Achim"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.date.accessioned","2018-11-07T10:00:26Z"],["dc.date.available","2018-11-07T10:00:26Z"],["dc.date.issued","2015"],["dc.identifier.doi","10.1007/s00003-014-0905-9"],["dc.identifier.isi","000350883900003"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/37806"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Springer"],["dc.publisher.place","Basel"],["dc.relation.issn","1661-5867"],["dc.relation.issn","1661-5751"],["dc.title","Verbraucherverständnis von Verkehrsbezeichnungen"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","10"],["dc.bibliographiccitation.issue","6"],["dc.bibliographiccitation.journal","Fleischwirtschaft"],["dc.bibliographiccitation.lastpage","12"],["dc.bibliographiccitation.volume","93"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Nitzko, Sina"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T09:29:44Z"],["dc.date.available","2018-11-07T09:29:44Z"],["dc.date.issued","2013"],["dc.identifier.isi","000322499200003"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/31117"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Deutscher Fachverlag Gmbh"],["dc.relation.issn","0015-363X"],["dc.title","Es mangelt am Verständnis"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dc.type.subtype","letter_note"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","570"],["dc.bibliographiccitation.issue","11"],["dc.bibliographiccitation.journal","Deutsche Lebensmittel-Rundschau"],["dc.bibliographiccitation.lastpage","573"],["dc.bibliographiccitation.volume","109"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T09:17:50Z"],["dc.date.available","2018-11-07T09:17:50Z"],["dc.date.issued","2013"],["dc.identifier.isi","000328436600005"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/28262"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","B Behes Verlag Gmbh & Co Kg"],["dc.relation.issn","0012-0413"],["dc.title","Customer's View: Significant Need for Subsequent Improvement in the matter of Comprehensibility"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","197"],["dc.bibliographiccitation.issue","3"],["dc.bibliographiccitation.journal","German Journal of Agricultural Economics"],["dc.bibliographiccitation.lastpage","210"],["dc.bibliographiccitation.volume","65"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Kuehl, Sarah"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T10:19:46Z"],["dc.date.available","2018-11-07T10:19:46Z"],["dc.date.issued","2016"],["dc.description.abstract","In recent years in the course of product differentiation more and more dairy products have been introduced promising additional benefits for consumers. The present article analyses the consumers' understanding of the products alpine milk and pasture-raised milk by means of two empirical studies. Currently, both product designations are legally unprotected terms. There-fore, producers and marketers implement the labelling with very different product concepts. Against this background it is empirically analysed how consumers understand alpine milk and pasture-raised milk. Do consumers think that cows giving the milk for alpine milk are kept in a certain geographical region? And does pasture-raised milk mean to them that dairy cattle have access to pasture and if yes during which period? The results of the case studies show that consumer expectations with respect to products which are advertised with unobservable process characteristics are very high which could lead to consumer disappointment."],["dc.identifier.isi","000390376700004"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/41733"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Deutscher Fachverlag Gmbh"],["dc.relation.issn","0515-6866"],["dc.relation.issn","0002-1121"],["dc.title","Zum Verbraucherverständnis von Alpen- und Weidemilch"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","49"],["dc.bibliographiccitation.issue","2"],["dc.bibliographiccitation.journal","International Food and Agribusiness Management Review"],["dc.bibliographiccitation.lastpage","72"],["dc.bibliographiccitation.volume","11"],["dc.contributor.author","Luelfs-Baden, Frederike"],["dc.contributor.author","Spiller, Achim"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Mellin, Matthias"],["dc.date.accessioned","2018-11-07T11:20:06Z"],["dc.date.available","2018-11-07T11:20:06Z"],["dc.date.issued","2008"],["dc.description.abstract","The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey among 1,537 customers in 33 organic and conventional on-farm stores in Germany. The results emphasize the role of store atmosphere, customer service and product quality as the main factors which influence customer satisfaction."],["dc.identifier.isi","000208145700003"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/55453"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Int Food & Agribusiness Management Review"],["dc.relation.issn","1559-2448"],["dc.title","Customer satisfaction in farmer-to-consumer direct marketing"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","205"],["dc.bibliographiccitation.issue","4"],["dc.bibliographiccitation.journal","International Food and Agribusiness Management Review"],["dc.bibliographiccitation.lastpage","221"],["dc.bibliographiccitation.volume","17"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Kuehl, Sarah"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T09:45:35Z"],["dc.date.available","2018-11-07T09:45:35Z"],["dc.date.issued","2014"],["dc.description.abstract","There is currently much debate surrounding the housing systems for dairy cattle. Large farms, which represent a growing share of the dairy farms, prefer indoor housing systems whereas smaller farms concentrate on low-input systems by giving extended pasture access to milk cows. A consumer survey from 2013 with 1,009 German consumers dealt with consumers' attitudes towards outdoor and indoor systems as well as quality aspects of food. A factor and a cluster analysis are used to reduce the complexity and identify different consumer clusters. The results give recommendations for farmers, constructors of animal sheds, agricultural technology and the processing dairy industry concerning strategic decisions."],["dc.identifier.isi","000346139500008"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/34654"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Int Food & Agribusiness Management Review"],["dc.relation.issn","1559-2448"],["dc.title","Consumer Attitudes in Germany towards Different Dairy Housing Systems and Their Implications for the Marketing of Pasture Raised Milk"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.artnumber","e0272220"],["dc.bibliographiccitation.issue","8"],["dc.bibliographiccitation.journal","PLoS One"],["dc.bibliographiccitation.volume","17"],["dc.contributor.author","Jürkenbeck, Kristin"],["dc.contributor.author","Mehlhose, Clara"],["dc.contributor.author","Zühlsdorf, Anke"],["dc.contributor.editor","Louie, Jimmy"],["dc.date.accessioned","2022-09-01T09:51:01Z"],["dc.date.available","2022-09-01T09:51:01Z"],["dc.date.issued","2022"],["dc.description.abstract","High sugar intake in humans is associated with the development of overweight and other diet-related diseases. The World Health Organization and other health organizations recommend limiting the sugar intake to 10% of the total energy intake. There have been different approaches of front-of-pack labelling to reduce the amount of sugar in food products. Companies use nutrition claims to advertise the sugar content (e.g., without added sugar, 30% less sugar). Such nutrition claims can lead to false assumptions about the healthiness of foods and can lead to health-halo effects. Nutrition claims make products appear healthier than they really are, the aspect advertised in the nutrition claim is transferred to the entire food product. As a result, food products can be perceived as healthy even though they are not. Recently, the Nutri-Score was introduced in an increasing number of countries throughout Europe to provide consumers with an overview of the overall nutritional quality of a product. This study analyzes if the Nutri-Score can help to prevent health-halo effects caused by nutrition claims on sugar. Therefore, an online survey consisting of a split-sample design with more than 1,000 respondents was assessed. The results show that, depending on the initial perceived healthiness of a product, the Nutri-Score is able to prevent health-halo effects caused by claims on sugar. Making the Nutri-Score mandatory when using nutrition claims would be one possible way to reduce misperceptions about unhealthy food and reduce health-halo effects caused by claims on sugar."],["dc.description.sponsorship","Federation of German Consumer Organizations (Verbraucherzentrale Bundesverband"],["dc.description.sponsorship","German Research Foundation and the Open Access Publication Funds of the University of Goettingen"],["dc.identifier.doi","10.1371/journal.pone.0272220"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/113857"],["dc.language.iso","en"],["dc.notes.intern","DOI-Import GROB-597"],["dc.relation.eissn","1932-6203"],["dc.rights","CC BY 4.0"],["dc.rights.uri","http://creativecommons.org/licenses/by/4.0/"],["dc.title","The influence of the Nutri-Score on the perceived healthiness of foods labelled with a nutrition claim of sugar"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.version","unpublished"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","23"],["dc.bibliographiccitation.issue","2"],["dc.bibliographiccitation.journal","EuroChoices"],["dc.bibliographiccitation.lastpage","29"],["dc.bibliographiccitation.volume","20"],["dc.contributor.affiliation","Lemken, Dominic; 1\r\nUniversity of Goettingen\r\nGermany"],["dc.contributor.affiliation","Zühlsdorf, Anke; 3\r\nCEO Zühlsdorf & Partner Marketing Consulting\r\nGermany"],["dc.contributor.affiliation","Spiller, Achim; 2\r\nUniversity of Goettingen\r\nGermany"],["dc.contributor.author","Lemken, Dominic"],["dc.contributor.author","Zühlsdorf, Anke"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2021-12-08T12:27:42Z"],["dc.date.available","2021-12-08T12:27:42Z"],["dc.date.issued","2021"],["dc.date.updated","2022-03-21T02:33:17Z"],["dc.description.abstract","Summary Today, the food sector is largely excluded from climate protection policies. Nevertheless, the food sector is responsible for about 20 per cent of greenhouse gases. Food policies could substantially contribute to the EU’s ambitious climate goals. Currently, the debate on CO2‐e labelling is gaining momentum. Consumers know very little about the climate footprint associated with food choices. A climate label would strengthen consumer knowledge, may eventually influence food choices, could trigger reformulation efforts, raises awareness, and contribute to better informed discussions about climate policy. Based on a review of the current state of research and industry developments on designing CO2 footprint labels, this article provides recommendations on how to develop a clearly understood and trustworthy label. We propose a government approved, multi‐level, and categorical CO2‐e label, with colour coding and numeric CO2 equivalents; primarily based initially on median values. The design of the label should allow for an adoption of other environmental dimensions in the future. It should be scaled to weight (CO2‐e per kg) and apply to food products and meals. In the proposed form, a CO2‐e label is a low‐cost instrument. As more and more companies are already starting to label their products in different ways, consumer confusion is likely to rise if no uniform guidelines are established."],["dc.identifier.doi","10.1111/1746-692X.12321"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/95425"],["dc.language.iso","en"],["dc.notes.intern","DOI-Import GROB-476"],["dc.relation.eissn","1746-692X"],["dc.relation.issn","1478-0917"],["dc.rights","This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited."],["dc.rights.uri","http://creativecommons.org/licenses/by/4.0/"],["dc.title","Improving Consumers’ Understanding and Use of Carbon Footprint Labels on Food: Proposal for a Climate Score Label"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.subtype","original_ja"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","516"],["dc.bibliographiccitation.issue","2"],["dc.bibliographiccitation.journal","Nutrients"],["dc.bibliographiccitation.volume","12"],["dc.contributor.author","Jürkenbeck, Kristin"],["dc.contributor.author","Zühlsdorf, Anke"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2020-12-10T18:47:17Z"],["dc.date.available","2020-12-10T18:47:17Z"],["dc.date.issued","2020"],["dc.identifier.doi","10.3390/nu12020516"],["dc.identifier.eissn","2072-6643"],["dc.identifier.purl","https://resolver.sub.uni-goettingen.de/purl?gs-1/17375"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/78711"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-354"],["dc.notes.intern","Merged from goescholar"],["dc.publisher","MDPI"],["dc.relation.eissn","2072-6643"],["dc.relation.workinggroup","RTG 2654: Sustainable Food Systems (Related Publications)"],["dc.rights","CC BY 4.0"],["dc.rights.uri","http://creativecommons.org/licenses/by/4.0/"],["dc.title","Nutrition Policy and Individual Struggle to Eat Healthily: The Question of Public Support"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.subtype","original_ja"],["dc.type.version","published_version"],["dspace.entity.type","Publication"]]