Zühlsdorf, Anke

[["dc.bibliographiccitation.firstpage","278"],["dc.bibliographiccitation.issue","2"],["dc.bibliographiccitation.journal","BERICHTE UBER LANDWIRTSCHAFT"],["dc.bibliographiccitation.lastpage","293"],["dc.bibliographiccitation.volume","83"],["dc.contributor.author","Luth, M."],["dc.contributor.author","Spiller, Achim"],["dc.contributor.author","Wegener, A."],["dc.contributor.author","Zühlsdorf, A."],["dc.date.accessioned","2018-11-07T10:56:56Z"],["dc.date.available","2018-11-07T10:56:56Z"],["dc.date.issued","2005"],["dc.description.abstract","Direct Marketing of agricultural products in Germany is of rising importance. At least 60 000 farmers offer their high quality products through this distribution channel to gain a higher profit. Beside yard sale and weekly markets the supply of gastronomic enterprises offers an auspicious potential for direct marketers. In this study the sourcing behaviour of 112 medium-sized gastronomic firms in Northern Germany has been analysed. Almost 70 % of the caterers procure at least one product directly from farmers or hunters. Concerning the requirements towards the suppliers, high quality and fair prices were ranked on top, while regional aspects or an extraordinary variety of products were mentioned to be less important. On base of factor and cluster analyses a typology of gastronomic enterprises has been developed which gives detailed information about different buying patterns and offers opportunities for target group specific communication strategies to the farmers. The following five clusters can be identified: the \"Convenenience-Oriented\", the \"Professional Distribution-Oriented\", the \"Traditional Craftsman-Oriented\", the \"Regionally Integrated\" and \"Quality gastronomy\". For direct marketing especially the clustergroups,Quality Gastronomy\", which is characterized by high quality requirements, and the \"Regional Integrated\", who often can be found among small businesses, are of high interest. Cooperation with the Convenience Oriented, who insist on special services, therefore appears to be more appropriate for engaged fanning cooperations. On the whole, the study and other successful examples of direct marketing show that gastronomy can be a successful marketing channel for professional suppliers."],["dc.identifier.isi","000232390100006"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/50132"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.relation.issn","0005-9080"],["dc.title","Chefs as customers: Direct marketing of agricultural products towards gastronomy"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","13"],["dc.bibliographiccitation.issue","1"],["dc.bibliographiccitation.journal","Journal of Consumer Protection and Food Safety"],["dc.bibliographiccitation.lastpage","22"],["dc.bibliographiccitation.volume","10"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Nitzko, Sina"],["dc.contributor.author","Spiller, Achim"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.date.accessioned","2018-11-07T10:00:26Z"],["dc.date.available","2018-11-07T10:00:26Z"],["dc.date.issued","2015"],["dc.identifier.doi","10.1007/s00003-014-0905-9"],["dc.identifier.isi","000350883900003"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/37806"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Springer"],["dc.publisher.place","Basel"],["dc.relation.issn","1661-5867"],["dc.relation.issn","1661-5751"],["dc.title","Verbraucherverständnis von Verkehrsbezeichnungen"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","10"],["dc.bibliographiccitation.issue","6"],["dc.bibliographiccitation.journal","Fleischwirtschaft"],["dc.bibliographiccitation.lastpage","12"],["dc.bibliographiccitation.volume","93"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Nitzko, Sina"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T09:29:44Z"],["dc.date.available","2018-11-07T09:29:44Z"],["dc.date.issued","2013"],["dc.identifier.isi","000322499200003"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/31117"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Deutscher Fachverlag Gmbh"],["dc.relation.issn","0015-363X"],["dc.title","Es mangelt am Verständnis"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dc.type.subtype","letter_note"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","570"],["dc.bibliographiccitation.issue","11"],["dc.bibliographiccitation.journal","Deutsche Lebensmittel-Rundschau"],["dc.bibliographiccitation.lastpage","573"],["dc.bibliographiccitation.volume","109"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T09:17:50Z"],["dc.date.available","2018-11-07T09:17:50Z"],["dc.date.issued","2013"],["dc.identifier.isi","000328436600005"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/28262"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","B Behes Verlag Gmbh & Co Kg"],["dc.relation.issn","0012-0413"],["dc.title","Customer's View: Significant Need for Subsequent Improvement in the matter of Comprehensibility"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","197"],["dc.bibliographiccitation.issue","3"],["dc.bibliographiccitation.journal","German Journal of Agricultural Economics"],["dc.bibliographiccitation.lastpage","210"],["dc.bibliographiccitation.volume","65"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Kuehl, Sarah"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T10:19:46Z"],["dc.date.available","2018-11-07T10:19:46Z"],["dc.date.issued","2016"],["dc.description.abstract","In recent years in the course of product differentiation more and more dairy products have been introduced promising additional benefits for consumers. The present article analyses the consumers' understanding of the products alpine milk and pasture-raised milk by means of two empirical studies. Currently, both product designations are legally unprotected terms. There-fore, producers and marketers implement the labelling with very different product concepts. Against this background it is empirically analysed how consumers understand alpine milk and pasture-raised milk. Do consumers think that cows giving the milk for alpine milk are kept in a certain geographical region? And does pasture-raised milk mean to them that dairy cattle have access to pasture and if yes during which period? The results of the case studies show that consumer expectations with respect to products which are advertised with unobservable process characteristics are very high which could lead to consumer disappointment."],["dc.identifier.isi","000390376700004"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/41733"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Deutscher Fachverlag Gmbh"],["dc.relation.issn","0515-6866"],["dc.relation.issn","0002-1121"],["dc.title","Zum Verbraucherverständnis von Alpen- und Weidemilch"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","49"],["dc.bibliographiccitation.issue","2"],["dc.bibliographiccitation.journal","International Food and Agribusiness Management Review"],["dc.bibliographiccitation.lastpage","72"],["dc.bibliographiccitation.volume","11"],["dc.contributor.author","Luelfs-Baden, Frederike"],["dc.contributor.author","Spiller, Achim"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Mellin, Matthias"],["dc.date.accessioned","2018-11-07T11:20:06Z"],["dc.date.available","2018-11-07T11:20:06Z"],["dc.date.issued","2008"],["dc.description.abstract","The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey among 1,537 customers in 33 organic and conventional on-farm stores in Germany. The results emphasize the role of store atmosphere, customer service and product quality as the main factors which influence customer satisfaction."],["dc.identifier.isi","000208145700003"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/55453"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Int Food & Agribusiness Management Review"],["dc.relation.issn","1559-2448"],["dc.title","Customer satisfaction in farmer-to-consumer direct marketing"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","205"],["dc.bibliographiccitation.issue","4"],["dc.bibliographiccitation.journal","International Food and Agribusiness Management Review"],["dc.bibliographiccitation.lastpage","221"],["dc.bibliographiccitation.volume","17"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Kuehl, Sarah"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T09:45:35Z"],["dc.date.available","2018-11-07T09:45:35Z"],["dc.date.issued","2014"],["dc.description.abstract","There is currently much debate surrounding the housing systems for dairy cattle. Large farms, which represent a growing share of the dairy farms, prefer indoor housing systems whereas smaller farms concentrate on low-input systems by giving extended pasture access to milk cows. A consumer survey from 2013 with 1,009 German consumers dealt with consumers' attitudes towards outdoor and indoor systems as well as quality aspects of food. A factor and a cluster analysis are used to reduce the complexity and identify different consumer clusters. The results give recommendations for farmers, constructors of animal sheds, agricultural technology and the processing dairy industry concerning strategic decisions."],["dc.identifier.isi","000346139500008"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/34654"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Int Food & Agribusiness Management Review"],["dc.relation.issn","1559-2448"],["dc.title","Consumer Attitudes in Germany towards Different Dairy Housing Systems and Their Implications for the Marketing of Pasture Raised Milk"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","74"],["dc.bibliographiccitation.issue","3"],["dc.bibliographiccitation.journal","Fleischwirtschaft"],["dc.bibliographiccitation.lastpage","76"],["dc.bibliographiccitation.volume","90"],["dc.contributor.author","Spiller, Achim"],["dc.contributor.author","Theuvsen, Ludwig"],["dc.contributor.author","Franz, Annabell"],["dc.contributor.author","Deimel, Ingke"],["dc.contributor.author","Meyer, Marie von"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.date.accessioned","2018-11-07T08:47:41Z"],["dc.date.available","2018-11-07T08:47:41Z"],["dc.date.issued","2010"],["dc.identifier.isi","000276309100011"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/21016"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.relation.issn","0015-363X"],["dc.title","Animal-Welfare als Profilierungsinstrument"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","M146"],["dc.bibliographiccitation.issue","3"],["dc.bibliographiccitation.journal","Ernährungs-Umschau"],["dc.bibliographiccitation.lastpage","M153"],["dc.bibliographiccitation.volume","64"],["dc.contributor.author","Spiller, Achim"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Nitzko, Sina"],["dc.date.accessioned","2018-11-07T10:26:21Z"],["dc.date.available","2018-11-07T10:26:21Z"],["dc.date.issued","2017"],["dc.description.abstract","Ein Forschungsüberblick Die Weltgesundheitsorganisation (WHO) appelliert an Regierungen, zuckerhaltige Getränke mit einer Sondersteuer von mindestens 20 % des Verkaufspreises zu belegen. In Deutschland wird über eine Mehrwertsteueranhebung für tierische Produkte diskutiert. Solche Aktivitäten haben die Debatte um ernährungspolitische Instrumente in jüngerer Zeit befeuert. Der folgende zweiteilige Beitrag gibt einen Überblick über den Forschungsstand und leitet Politikempfehlungen ab. Zentrales Ergebnis ist die Forderung nach einem abgestimmten Instrumental-Mix. Begründungen für staatliche Eingriffe in die Ernährungssouveränität Während in vielen Entwicklungs- und Schwellenländern die Sicherstellung von ausreichend Nahrung und Lebensmittelsicherheit nach wie vor höchste Priorität haben, steht in Deutschland aufgrund der Wohlstandssituation ein gesunder sowie nachhaltiger Lebensstil im Fokus [1]. Ernährungspolitik versucht im Zuge dessen, Konsummuster zu beeinflussen. Die Beeinflussung des Konsumhandelns ist in einer Marktwirtschaft begründungsbedürftig. Obwohl das Problembewusstsein aufgrund der Adipositas-Problematik zugenommen hat, ist in der deutschen Politik strittig, ob der Staat überhaupt verhaltenssteuernd in die Ernährung eingreifen sollte. Die Legitimität von Instrumenten, die über Bildung und Information hinausgehen, wird vielfach in Frage gestellt. Gibt es nicht ein Recht auf heutigen Genuss zulasten der langfristigen Gesundheit?"],["dc.identifier.doi","10.4455/eu.2017.012"],["dc.identifier.isi","000399069000004"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/43025"],["dc.language.iso","de"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","PUB_WoS_Import"],["dc.relation.issn","0174-0008"],["dc.relation.workinggroup","RTG 2654: Sustainable Food Systems (Related Publications)"],["dc.title","Instrumente der Ernährungspolitik, Teil 1"],["dc.title.alternative","Instruments of Nutrition Policy A Research Overview - Part 1"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.subtype","original_ja"],["dspace.entity.type","Publication"]]