Hammerschmidt, Maik

[["dc.bibliographiccitation.firstpage","591"],["dc.bibliographiccitation.issue","4"],["dc.bibliographiccitation.journal","Journal of the Academy of Marketing Science"],["dc.bibliographiccitation.lastpage","611"],["dc.bibliographiccitation.volume","46"],["dc.contributor.author","Wetzel, Hauke A."],["dc.contributor.author","Hattula, Stefan"],["dc.contributor.author","Hammerschmidt, Maik"],["dc.contributor.author","van Heerde, Harald J."],["dc.date.accessioned","2020-12-10T14:14:17Z"],["dc.date.available","2020-12-10T14:14:17Z"],["dc.date.issued","2018"],["dc.identifier.doi","10.1007/s11747-018-0580-y"],["dc.identifier.eissn","1552-7824"],["dc.identifier.issn","0092-0703"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/71318"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-354"],["dc.title","Building and leveraging sports brands: evidence from 50 years of German professional soccer"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","88"],["dc.bibliographiccitation.issue","1"],["dc.bibliographiccitation.journal","Journal of Service Research"],["dc.bibliographiccitation.lastpage","101"],["dc.bibliographiccitation.volume","19"],["dc.contributor.author","Hammerschmidt, Maik"],["dc.contributor.author","Falk, Tomas"],["dc.contributor.author","Weijters, Bert"],["dc.date.accessioned","2018-11-07T10:19:04Z"],["dc.date.available","2018-11-07T10:19:04Z"],["dc.date.issued","2016"],["dc.description.abstract","Firms operating multiple channels as parallel routes to market face intense pressure to ensure superior customer satisfaction in their entire channel system. Relying on the structural alignment framework, the authors argue that to address this challenge, providers of concurrent channels should give priority to alignable channel attributesattributes that have corresponding or mirror attributes in the other channels. These features are more salient to customers than nonalignable features and likely represent the origin of satisfaction evaluations in concurrent channel environments. Applying multigroup nested models using data from off-line and online shoppers, the authors empirically validate choice (assortment breadth and depth), charge (availability of fair prices), convenience (efficiency of the purchase process), confidence (security of transactions), and care (assurance of promised quality) as alignable channel facets. The resulting 5C model is superior to existing models in that it enables the unified capture of both off-line and online satisfaction, allowing a meaningful comparison across formats. Using alignable satisfaction facets enables managers to trace true differences in the satisfaction levels between channels. In particular, a channel's share of investment should match its share of unexploited satisfaction potential. The 5C model also supports within-channel decisions by revealing the impact of the five facets on overall satisfaction with each format."],["dc.identifier.doi","10.1177/1094670515589084"],["dc.identifier.isi","000367593000006"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/41586"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Sage Publications Inc"],["dc.relation.issn","1552-7379"],["dc.relation.issn","1094-6705"],["dc.title","Channels in the Mirror: An Alignable Model for Assessing Customer Satisfaction in Concurrent Channel Systems"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","1"],["dc.bibliographiccitation.issue","6"],["dc.bibliographiccitation.journal","Journal of Marketing"],["dc.bibliographiccitation.lastpage","20"],["dc.bibliographiccitation.volume","76"],["dc.contributor.author","Schepers, Jeroen"],["dc.contributor.author","Falk, Tomas"],["dc.contributor.author","de Ruyter, K. O."],["dc.contributor.author","de Jong, A. D."],["dc.contributor.author","Hammerschmidt, Maik"],["dc.date.accessioned","2018-11-07T09:04:16Z"],["dc.date.available","2018-11-07T09:04:16Z"],["dc.date.issued","2012"],["dc.description.abstract","This article introduces customer stewardship control (CSC) to the marketing field. This concept represents a frontline employee's felt ownership of and moral responsibility for customers' overall welfare. In two studies, the authors show that CSC is a more encompassing construct than customer orientation, which reflects a frontline employee's focus on meeting customers' needs. They provide evidence that the former is more potent in shaping in- and extra-role employee behaviors. Moreover, they highlight how CSC operates in conjunction with an organization's agency control system: Stewardship's positive influence on in- and extra-role behavior is weaker in the presence of high agency control. They offer actionable advice about how to solve the resulting managerial control dilemma. Finally, the authors show that CSC depends on drivers that reside at the individual level (employee relatedness), the team level (team competence), or both levels of aggregation (employee and team autonomy). These findings show how to effectively design a frontline employee's work environment to ensure optimal frontline performance."],["dc.identifier.isi","000310042500001"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/25079"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Amer Marketing Assoc"],["dc.relation.issn","0022-2429"],["dc.title","Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","133"],["dc.bibliographiccitation.issue","1"],["dc.bibliographiccitation.journal","Journal of Service Management"],["dc.bibliographiccitation.lastpage","156"],["dc.bibliographiccitation.volume","28"],["dc.contributor.author","Weiger, Welf H."],["dc.contributor.author","Wetzel, Hauke A."],["dc.contributor.author","Hammerschmidt, Maik"],["dc.date.accessioned","2020-12-10T18:26:12Z"],["dc.date.available","2020-12-10T18:26:12Z"],["dc.date.issued","2017"],["dc.description.abstract","Purpose - The proliferation of online brand communities has shifted control over brands from firms to consumers. Demonstrating how marketers can stimulate consumers to use these opportunities and engage with the brand in such communities, the purpose of this paper is to address the effectiveness of normative and utilitarian appeals commonly employed in practice for enhancing engagement intensity and brand equity in turn. Design/methodology/approach - This paper presents two studies at an individual user level. The first study builds on matched data on marketing actions, user behavior, and user perceptions from a Facebook brand community. The second study uses an experiment with members of a firm-hosted online brand community. The authors employ seemingly unrelated regressions while controlling for self-selection. Findings - Marketer-generated appeals have a positive effect on brand equity that is mediated by engagement intensity. However, the strength of these effects depends highly on community, user, and relationship characteristics. Practical implications - Generally speaking, marketer-generated appeals are effective tools for marketers to build brand equity through enhanced user engagement. However, their effectiveness can be improved when managers use a targeted approach. To offer precise managerial guidance, this paper shows how entertainment value, content consumption asymmetry (e.g. whether a user prefers user-generated content over marketer-generated content), and membership duration increase or lower the impact of appeals in building the brand through engagement intensity. Originality/value - The authors provide evidence that appeals designed to drive user engagement in online brand communities are effective tools for boosting brand equity."],["dc.identifier.doi","10.1108/JOSM-11-2015-0378"],["dc.identifier.isi","000398073800006"],["dc.identifier.issn","1757-5818"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/75989"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-354"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","PUB_WoS_Import"],["dc.publisher","Emerald Group Publishing Ltd"],["dc.relation.issn","1757-5826"],["dc.relation.issn","1757-5818"],["dc.title","Leveraging marketer-generated appeals in online brand communities"],["dc.title.alternative","An individual user-level analysis"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","369"],["dc.bibliographiccitation.journal","Materials & Design"],["dc.bibliographiccitation.lastpage","376"],["dc.bibliographiccitation.volume","89"],["dc.contributor.author","Borchers, Christine"],["dc.contributor.author","Lenz, Mark"],["dc.contributor.author","Deutges, M."],["dc.contributor.author","Klein, Hannah"],["dc.contributor.author","Gaertner, Frank"],["dc.contributor.author","Hammerschmidt, Maik"],["dc.contributor.author","Kreye, H."],["dc.date.accessioned","2018-11-07T10:19:30Z"],["dc.date.available","2018-11-07T10:19:30Z"],["dc.date.issued","2016"],["dc.description.abstract","The mechanical properties of medium-carbon steel bond onto low-carbon steel by explosive welding are correlated to the microstructure of the steels. In the investigated weld there is a wavy interface including melt pockets exhibiting ultra-high hardness. It is found that the bonding is of high quality, reflected by the fact that in tensile testing with the bonding zone perpendicular to the tensile direction fracture happens in the medium-carbon steel. (C) 2015 Elsevier Ltd. All rights reserved."],["dc.identifier.doi","10.1016/j.matdes.2015.09.164"],["dc.identifier.isi","000366225200042"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/41671"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.relation.issn","1873-4197"],["dc.relation.issn","0261-3069"],["dc.relation.orgunit","Institut für Materialphysik"],["dc.title","Microstructure and mechanical properties of medium-carbon steel bonded on low-carbon steel by explosive welding"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.subtype","original_ja"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","353"],["dc.bibliographiccitation.journal","Journal of Business Research"],["dc.bibliographiccitation.lastpage","364"],["dc.bibliographiccitation.volume","106"],["dc.contributor.author","Wolf, Tobias"],["dc.contributor.author","Weiger, Welf H."],["dc.contributor.author","Hammerschmidt, Maik"],["dc.date.accessioned","2020-12-10T14:24:54Z"],["dc.date.available","2020-12-10T14:24:54Z"],["dc.date.issued","2020"],["dc.identifier.doi","10.1016/j.jbusres.2018.12.058"],["dc.identifier.issn","0148-2963"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/72377"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-354"],["dc.title","Experiences that matter? The motivational experiences and business outcomes of gamified services"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","472"],["dc.bibliographiccitation.issue","2"],["dc.bibliographiccitation.journal","International Journal of Research in Marketing"],["dc.bibliographiccitation.lastpage","491"],["dc.bibliographiccitation.volume","38"],["dc.contributor.author","Wolf, Tobias"],["dc.contributor.author","Jahn, Steffen"],["dc.contributor.author","Hammerschmidt, Maik"],["dc.contributor.author","Weiger, Welf H."],["dc.date.accessioned","2021-08-12T07:46:20Z"],["dc.date.available","2021-08-12T07:46:20Z"],["dc.date.issued","2021"],["dc.identifier.doi","10.1016/j.ijresmar.2020.06.001"],["dc.identifier.pii","S0167811620300525"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/88681"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-448"],["dc.relation.issn","0167-8116"],["dc.title","Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]

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[["dc.bibliographiccitation.firstpage","S247"],["dc.bibliographiccitation.issue","9"],["dc.bibliographiccitation.journal","Journal of Investigative Dermatology"],["dc.bibliographiccitation.volume","136"],["dc.contributor.author","Hatzold, J."],["dc.contributor.author","Beleggia, F."],["dc.contributor.author","Herzig, H."],["dc.contributor.author","Bloch, W."],["dc.contributor.author","Wollnik, Bernd"],["dc.contributor.author","Hammerschmidt, M."],["dc.date.accessioned","2022-03-01T11:45:12Z"],["dc.date.available","2022-03-01T11:45:12Z"],["dc.date.issued","2016"],["dc.identifier.doi","10.1016/j.jid.2016.06.531"],["dc.identifier.pii","S0022202X16318838"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/103244"],["dc.language.iso","en"],["dc.notes.intern","DOI-Import GROB-531"],["dc.relation.issn","0022-202X"],["dc.title","509 Tumor suppression in basal keratinocytes via dual non-cell-autonomous functions of a Na,K-ATPase beta subunit"],["dc.type","journal_article"],["dc.type.internalPublication","unknown"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","1"],["dc.bibliographiccitation.issue","2"],["dc.bibliographiccitation.journal","Journal of Marketing"],["dc.bibliographiccitation.lastpage","19"],["dc.bibliographiccitation.volume","78"],["dc.contributor.author","Wetzel, Hauke A."],["dc.contributor.author","Hammerschmidt, Maik"],["dc.contributor.author","Zablah, Alex R."],["dc.date.accessioned","2018-11-07T09:42:45Z"],["dc.date.available","2018-11-07T09:42:45Z"],["dc.date.issued","2014"],["dc.description.abstract","Customer prioritization strategies, which focus a firm's efforts on its most important customers, are expected to improve account profitability. Anecdotal evidence suggests, however, that such strategies may also undermine account profitability by inducing customers to become overly demanding. Building on social exchange theory, this research evaluates these competing perspectives across two field studies and finds that prioritization is best understood as a double-edged sword. Specifically, the results reveal that prioritization efforts initiate both a gratitude-driven process, which enhances sales and profit, and an entitlement-driven process, which increases service costs and reduces profit. Importantly, the findings indicate that prioritization tactics differ in the extent to which they trigger these competing processes and thus in their ability to influence account profitability. Finally, the results also reveal that critical moderators (competitive intensity and prioritization transparency) determine the extent to which the entitlement-driven process undermines the gratitude-driven process. For managers, the findings suggest that both the tactics employed and moderating conditions determine whether prioritization has a positive, negative, or negligible effect on prioritized accounts' profitability."],["dc.identifier.isi","000340736400001"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/34026"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Amer Marketing Assoc"],["dc.relation.issn","1547-7185"],["dc.relation.issn","0022-2429"],["dc.title","Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]