Weinrich, Ramona

[["dc.bibliographiccitation.firstpage","13"],["dc.bibliographiccitation.issue","1"],["dc.bibliographiccitation.journal","Journal of Consumer Protection and Food Safety"],["dc.bibliographiccitation.lastpage","22"],["dc.bibliographiccitation.volume","10"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Nitzko, Sina"],["dc.contributor.author","Spiller, Achim"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.date.accessioned","2018-11-07T10:00:26Z"],["dc.date.available","2018-11-07T10:00:26Z"],["dc.date.issued","2015"],["dc.identifier.doi","10.1007/s00003-014-0905-9"],["dc.identifier.isi","000350883900003"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/37806"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Springer"],["dc.publisher.place","Basel"],["dc.relation.issn","1661-5867"],["dc.relation.issn","1661-5751"],["dc.title","Verbraucherverständnis von Verkehrsbezeichnungen"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","197"],["dc.bibliographiccitation.issue","3"],["dc.bibliographiccitation.journal","German Journal of Agricultural Economics"],["dc.bibliographiccitation.lastpage","210"],["dc.bibliographiccitation.volume","65"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Kuehl, Sarah"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T10:19:46Z"],["dc.date.available","2018-11-07T10:19:46Z"],["dc.date.issued","2016"],["dc.description.abstract","In recent years in the course of product differentiation more and more dairy products have been introduced promising additional benefits for consumers. The present article analyses the consumers' understanding of the products alpine milk and pasture-raised milk by means of two empirical studies. Currently, both product designations are legally unprotected terms. There-fore, producers and marketers implement the labelling with very different product concepts. Against this background it is empirically analysed how consumers understand alpine milk and pasture-raised milk. Do consumers think that cows giving the milk for alpine milk are kept in a certain geographical region? And does pasture-raised milk mean to them that dairy cattle have access to pasture and if yes during which period? The results of the case studies show that consumer expectations with respect to products which are advertised with unobservable process characteristics are very high which could lead to consumer disappointment."],["dc.identifier.isi","000390376700004"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/41733"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Deutscher Fachverlag Gmbh"],["dc.relation.issn","0515-6866"],["dc.relation.issn","0002-1121"],["dc.title","Zum Verbraucherverständnis von Alpen- und Weidemilch"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","1"],["dc.bibliographiccitation.issue","3"],["dc.bibliographiccitation.journal","International Food and Agribusiness Management Review"],["dc.bibliographiccitation.lastpage","29"],["dc.bibliographiccitation.volume","19"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T10:19:56Z"],["dc.date.available","2018-11-07T10:19:56Z"],["dc.date.issued","2016"],["dc.description.abstract","Labeling is an important marketing tool for food producers and retailers. With growing product heterogeneity, labels can help consumers differentiate higher quality products on supermarket shelves. Currently, most labels are of a binary nature-meaning a product either has certain characteristics or not-although there is a larger product heterogeneity in the food market than just two standards. A multi-level label might be a solution to addressing this problem. The objective of this article is to investigate if influences on consumer satisfaction with ethical food labeling systems differ between a binary and a multi-level labeling system. A consumer survey was carried out in Germany (n = 1,538) comparing the two types of labels with a split-sample approach. The influence of five factors (comprehensibility, involvement, time pressure, trust and use), derived from the literature, were analyzed in a structural equation model. All these factors influence satisfaction with labeling. Furthermore, differences between the two labeling systems were detected. This article delivers important results for food producers and policy makers. The group comparison indicated that trust as a precondition is more necessary for a binary label whereas time pressure factors reduce satisfaction with multi-level labeling."],["dc.description.sponsorship","German Academic Exchange Service"],["dc.identifier.isi","000385296900001"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/41773"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Int Food & Agribusiness Management Review"],["dc.relation.issn","1559-2448"],["dc.title","Can a Multi-Level Label do Better than a Binary Label for Animal Welfare? A PLS-Analysis of Consumer Satisfaction"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","205"],["dc.bibliographiccitation.issue","4"],["dc.bibliographiccitation.journal","International Food and Agribusiness Management Review"],["dc.bibliographiccitation.lastpage","221"],["dc.bibliographiccitation.volume","17"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Kuehl, Sarah"],["dc.contributor.author","Zuehlsdorf, Anke"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T09:45:35Z"],["dc.date.available","2018-11-07T09:45:35Z"],["dc.date.issued","2014"],["dc.description.abstract","There is currently much debate surrounding the housing systems for dairy cattle. Large farms, which represent a growing share of the dairy farms, prefer indoor housing systems whereas smaller farms concentrate on low-input systems by giving extended pasture access to milk cows. A consumer survey from 2013 with 1,009 German consumers dealt with consumers' attitudes towards outdoor and indoor systems as well as quality aspects of food. A factor and a cluster analysis are used to reduce the complexity and identify different consumer clusters. The results give recommendations for farmers, constructors of animal sheds, agricultural technology and the processing dairy industry concerning strategic decisions."],["dc.identifier.isi","000346139500008"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/34654"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Int Food & Agribusiness Management Review"],["dc.relation.issn","1559-2448"],["dc.title","Consumer Attitudes in Germany towards Different Dairy Housing Systems and Their Implications for the Marketing of Pasture Raised Milk"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.issue","2"],["dc.bibliographiccitation.journal","Berichte über Landwirtschaft"],["dc.bibliographiccitation.volume","92"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Franz, Annabell"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T09:37:00Z"],["dc.date.available","2018-11-07T09:37:00Z"],["dc.date.issued","2014"],["dc.description.abstract","Currently, livestock farming is an issue that lends itself to heated debates. Especially from consumers' point of view, the topic has a negative connotation and thus the term \"factory farming\" is part and parcel of that discussion. Animal welfare conditions, differ greatly amongst animal farms. Besides conventional and organic livestock farming there is an intermediate stage developing in the market: A husbandry system comprising requirements going beyond legal regulations but not fulfilling organic standards. A multi-level labelling system could possibly be a solution to make consumers aware of the existing differences within the certification system. A higher degree of animal welfare will incur higher costs. Therefore, using two case studies, this paper provides an analysis of German consumers' willingness to pay for a multi-level animal welfare labelling system. It was found that although consumers are prepared to pay more if such a system was used additional costs would still not be covered. To further the agreement to pay more, an improved communication strategy could potentially be a solution."],["dc.identifier.isi","000341172700003"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/32738"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Bundesministerium Ernährung Landwirtschaft"],["dc.relation.issn","2196-5099"],["dc.title","Analyses into consumers' willingness to pay a certain price in multi-level labelling systems: The animal welfare label as an example"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","1138"],["dc.bibliographiccitation.journal","Journal of Cleaner Production"],["dc.bibliographiccitation.lastpage","1148"],["dc.bibliographiccitation.volume","137"],["dc.contributor.author","Weinrich, Ramona"],["dc.contributor.author","Spiller, Achim"],["dc.date.accessioned","2018-11-07T10:05:41Z"],["dc.date.available","2018-11-07T10:05:41Z"],["dc.date.issued","2016"],["dc.description.abstract","Labelling is an important cue for consumers as it helps to quickly communicate information about a product or production process. However, the majority of labels on the market are binary, such as labels that indicate whether a product was produced using animal welfare friendly standards or not or whether it was produced organically or not. Yet, there are many intermediate qualities that binary labels do not display. In turn, this could lead to a market failure. A multi-level label can show different process standards of products explicitly. Nonetheless, before launching a multi-level labelling system, it should be tested if a multi-level labelling system can shift market shares in favour of the labelled products. Using a consumer study with 1538 German consumers and the example of animal welfare the shares of product choices are calculated. Two comparisons of the shares of product choices will be made, one between no label and a binary label and the other between no label and a multi-level label. The results suggest that a multi-level labelling system achieves higher market shares, therefore boosts sustainability attributes and can result in higher revenues or sales. The results deliver important information for policymakers and industry. (C) 2016 Elsevier Ltd. All rights reserved."],["dc.description.sponsorship","German Academic Exchange Service"],["dc.identifier.doi","10.1016/j.jclepro.2016.07.156"],["dc.identifier.isi","000391079300102"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/38946"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Elsevier Sci Ltd"],["dc.relation.issn","1879-1786"],["dc.relation.issn","0959-6526"],["dc.title","Developing food labelling strategies: Multi-level labelling"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]