Drivers of Information Quality on Blogs: The Case of Business Events

With the exponential growth of online content in general and social media in particular, quality of content has important business implications. Hence, the often heard phrase - "content is king". While the importance of information quality is well established, the question of what factors drive content quality has received limited attention. In this exploratory study, we seek to understand the drivers of information quality on blogs in the context of business events. We posit that event characteristics (information needs) and firm characteristics (firm visibility) jointly influence blog information quality. Our empirical analysis shows that quality of information is high where information needs are high and mixed results regarding the relationship between information quality of blog content and firm visibility.