Weiger, Welf H.

[["dc.bibliographiccitation.firstpage","133"],["dc.bibliographiccitation.issue","1"],["dc.bibliographiccitation.journal","Journal of Service Management"],["dc.bibliographiccitation.lastpage","156"],["dc.bibliographiccitation.volume","28"],["dc.contributor.author","Weiger, Welf H."],["dc.contributor.author","Wetzel, Hauke A."],["dc.contributor.author","Hammerschmidt, Maik"],["dc.date.accessioned","2020-12-10T18:26:12Z"],["dc.date.available","2020-12-10T18:26:12Z"],["dc.date.issued","2017"],["dc.description.abstract","Purpose - The proliferation of online brand communities has shifted control over brands from firms to consumers. Demonstrating how marketers can stimulate consumers to use these opportunities and engage with the brand in such communities, the purpose of this paper is to address the effectiveness of normative and utilitarian appeals commonly employed in practice for enhancing engagement intensity and brand equity in turn. Design/methodology/approach - This paper presents two studies at an individual user level. The first study builds on matched data on marketing actions, user behavior, and user perceptions from a Facebook brand community. The second study uses an experiment with members of a firm-hosted online brand community. The authors employ seemingly unrelated regressions while controlling for self-selection. Findings - Marketer-generated appeals have a positive effect on brand equity that is mediated by engagement intensity. However, the strength of these effects depends highly on community, user, and relationship characteristics. Practical implications - Generally speaking, marketer-generated appeals are effective tools for marketers to build brand equity through enhanced user engagement. However, their effectiveness can be improved when managers use a targeted approach. To offer precise managerial guidance, this paper shows how entertainment value, content consumption asymmetry (e.g. whether a user prefers user-generated content over marketer-generated content), and membership duration increase or lower the impact of appeals in building the brand through engagement intensity. Originality/value - The authors provide evidence that appeals designed to drive user engagement in online brand communities are effective tools for boosting brand equity."],["dc.identifier.doi","10.1108/JOSM-11-2015-0378"],["dc.identifier.isi","000398073800006"],["dc.identifier.issn","1757-5818"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/75989"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-354"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","PUB_WoS_Import"],["dc.publisher","Emerald Group Publishing Ltd"],["dc.relation.issn","1757-5826"],["dc.relation.issn","1757-5818"],["dc.title","Leveraging marketer-generated appeals in online brand communities"],["dc.title.alternative","An individual user-level analysis"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","353"],["dc.bibliographiccitation.journal","Journal of Business Research"],["dc.bibliographiccitation.lastpage","364"],["dc.bibliographiccitation.volume","106"],["dc.contributor.author","Wolf, Tobias"],["dc.contributor.author","Weiger, Welf H."],["dc.contributor.author","Hammerschmidt, Maik"],["dc.date.accessioned","2020-12-10T14:24:54Z"],["dc.date.available","2020-12-10T14:24:54Z"],["dc.date.issued","2020"],["dc.identifier.doi","10.1016/j.jbusres.2018.12.058"],["dc.identifier.issn","0148-2963"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/72377"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-354"],["dc.title","Experiences that matter? The motivational experiences and business outcomes of gamified services"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","101027"],["dc.bibliographiccitation.journal","Electronic Commerce Research and Applications"],["dc.bibliographiccitation.volume","46"],["dc.contributor.author","Törhönen, Maria"],["dc.contributor.author","Giertz, Johann"],["dc.contributor.author","Weiger, Welf H."],["dc.contributor.author","Hamari, Juho"],["dc.date.accessioned","2021-06-01T09:41:17Z"],["dc.date.available","2021-06-01T09:41:17Z"],["dc.date.issued","2021"],["dc.identifier.doi","10.1016/j.elerap.2020.101027"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/84871"],["dc.language.iso","en"],["dc.notes.intern","DOI-Import GROB-425"],["dc.relation.issn","1567-4223"],["dc.title","Streamers: the new wave of digital entrepreneurship? Extant corpus and research agenda"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","415"],["dc.bibliographiccitation.issue","4"],["dc.bibliographiccitation.journal","European Journal of Information Systems"],["dc.bibliographiccitation.lastpage","428"],["dc.bibliographiccitation.volume","29"],["dc.contributor.author","Trang, Simon"],["dc.contributor.author","Trenz, Manuel"],["dc.contributor.author","Weiger, Welf H."],["dc.contributor.author","Tarafdar, Monideepa"],["dc.contributor.author","Cheung, Christy M.K."],["dc.date.accessioned","2021-04-14T08:24:19Z"],["dc.date.available","2021-04-14T08:24:19Z"],["dc.date.issued","2020"],["dc.identifier.doi","10.1080/0960085X.2020.1784046"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/81242"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-399"],["dc.relation.eissn","1476-9344"],["dc.relation.issn","0960-085X"],["dc.relation.orgunit","Professur für Interorganisationale Informationssysteme"],["dc.title","One app to trace them all? Examining app specifications for mass acceptance of contact-tracing apps"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.subtype","original_ja"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.issue","ahead-of-print"],["dc.bibliographiccitation.journal","Journal of Service Management"],["dc.bibliographiccitation.volume","ahead-of-print"],["dc.contributor.author","Giertz, Johann N."],["dc.contributor.author","Weiger, Welf H."],["dc.contributor.author","Törhönen, Maria"],["dc.contributor.author","Hamari, Juho"],["dc.date.accessioned","2021-12-01T09:21:08Z"],["dc.date.available","2021-12-01T09:21:08Z"],["dc.date.issued","2021"],["dc.description.abstract","Purpose Social live-streaming services are an emerging form of social media that is gaining in popularity among researchers and practitioners. By facilitating real-time interactions between video content creators (i.e. streamers) and viewers, live-streaming platforms provide an environment for novel engagement behaviors and monetization structures. This research aims to examine communication foci and styles as levers of streaming success. In doing so, the authors analyze their impact on viewers' engagement with the stream. Design/methodology/approach This research draws on a unique dataset collected via a multi-wave questionnaire comprising viewers' perceptions of a specific streamer's communications and their actual behavior toward them. The authors analyze the proposed impact of communication foci on viewing and donating behavior while considering the moderating role of communication style using seemingly unrelated regressions. Findings The results show that communication foci represent a double-edged sword: community-focused communication drives viewership while reducing donations made to the streamer. By contrast, content-focused communication curbs viewing but drives donating. Practical implications Of specific interest for practitioners, the study demonstrates how streaming content providers (e.g. influencers) should adjust their communications to drive engagement in the context of synchronous social media such as social live-streaming services. Beyond that, this research identifies unique characteristics of engagement that can help managers to improve their digital service offerings. Social implications Social live-streaming services provide an environment that offers unique opportunities for self-development and co-creation among social media users. By allowing for real-time interactions, these emerging social media services build on ephemeral content to provide altered experiences for users. Originality/value The authors highlight the need to distinguish between engagement behaviors in asynchronous and synchronous social media. The proposed conceptualization sheds new light on success factors of social media in general and social live-streaming services specifically. To maximize user engagement, content creators in synchronous social media must consider their communications' focus (content or community) and style (utilitarian or hedonic)."],["dc.description.abstract","Purpose Social live-streaming services are an emerging form of social media that is gaining in popularity among researchers and practitioners. By facilitating real-time interactions between video content creators (i.e. streamers) and viewers, live-streaming platforms provide an environment for novel engagement behaviors and monetization structures. This research aims to examine communication foci and styles as levers of streaming success. In doing so, the authors analyze their impact on viewers' engagement with the stream. Design/methodology/approach This research draws on a unique dataset collected via a multi-wave questionnaire comprising viewers' perceptions of a specific streamer's communications and their actual behavior toward them. The authors analyze the proposed impact of communication foci on viewing and donating behavior while considering the moderating role of communication style using seemingly unrelated regressions. Findings The results show that communication foci represent a double-edged sword: community-focused communication drives viewership while reducing donations made to the streamer. By contrast, content-focused communication curbs viewing but drives donating. Practical implications Of specific interest for practitioners, the study demonstrates how streaming content providers (e.g. influencers) should adjust their communications to drive engagement in the context of synchronous social media such as social live-streaming services. Beyond that, this research identifies unique characteristics of engagement that can help managers to improve their digital service offerings. Social implications Social live-streaming services provide an environment that offers unique opportunities for self-development and co-creation among social media users. By allowing for real-time interactions, these emerging social media services build on ephemeral content to provide altered experiences for users. Originality/value The authors highlight the need to distinguish between engagement behaviors in asynchronous and synchronous social media. The proposed conceptualization sheds new light on success factors of social media in general and social live-streaming services specifically. To maximize user engagement, content creators in synchronous social media must consider their communications' focus (content or community) and style (utilitarian or hedonic)."],["dc.identifier.doi","10.1108/JOSM-12-2020-0439"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/94356"],["dc.language.iso","en"],["dc.notes.intern","DOI-Import GROB-478"],["dc.relation.issn","1757-5818"],["dc.rights.uri","https://www.emerald.com/insight/site-policies"],["dc.title","Content versus community focus in live streaming services: how to drive engagement in synchronous social media"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","472"],["dc.bibliographiccitation.issue","2"],["dc.bibliographiccitation.journal","International Journal of Research in Marketing"],["dc.bibliographiccitation.lastpage","491"],["dc.bibliographiccitation.volume","38"],["dc.contributor.author","Wolf, Tobias"],["dc.contributor.author","Jahn, Steffen"],["dc.contributor.author","Hammerschmidt, Maik"],["dc.contributor.author","Weiger, Welf H."],["dc.date.accessioned","2021-08-12T07:46:20Z"],["dc.date.available","2021-08-12T07:46:20Z"],["dc.date.issued","2021"],["dc.identifier.doi","10.1016/j.ijresmar.2020.06.001"],["dc.identifier.pii","S0167811620300525"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/88681"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-448"],["dc.relation.issn","0167-8116"],["dc.title","Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","1808"],["dc.bibliographiccitation.issue","9"],["dc.bibliographiccitation.journal","European Journal of Marketing"],["dc.bibliographiccitation.lastpage","1832"],["dc.bibliographiccitation.volume","53"],["dc.contributor.author","Weiger, Welf H."],["dc.contributor.author","Wetzel, Hauke A."],["dc.contributor.author","Hammerschmidt, Maik"],["dc.date.accessioned","2020-12-10T18:26:09Z"],["dc.date.available","2020-12-10T18:26:09Z"],["dc.date.issued","2019"],["dc.identifier.doi","10.1108/EJM-10-2017-0777"],["dc.identifier.issn","0309-0566"],["dc.identifier.issn","0309-0566"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/75971"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-354"],["dc.title","Who’s pulling the strings?"],["dc.title.alternative","The motivational paths from marketer actions to user engagement in social media"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","106644"],["dc.bibliographiccitation.journal","Computers in Human Behavior"],["dc.bibliographiccitation.volume","116"],["dc.contributor.author","Trang, Simon"],["dc.contributor.author","Weiger, Welf H."],["dc.date.accessioned","2021-04-14T08:29:02Z"],["dc.date.available","2021-04-14T08:29:02Z"],["dc.date.issued","2021"],["dc.identifier.doi","10.1016/j.chb.2020.106644"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/82777"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-399"],["dc.relation.issn","0747-5632"],["dc.title","The perils of gamification: Does engaging with gamified services increase users’ willingness to disclose personal information?"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.issue","ahead-of-print"],["dc.bibliographiccitation.journal","Journal of Service Management"],["dc.bibliographiccitation.volume","ahead-of-print"],["dc.contributor.author","Mozafari, Nika"],["dc.contributor.author","Weiger, Welf H."],["dc.contributor.author","Hammerschmidt, Maik"],["dc.date.accessioned","2021-07-05T14:57:39Z"],["dc.date.available","2021-07-05T14:57:39Z"],["dc.date.issued","2021"],["dc.description.abstract","Purpose Chatbots are increasingly prevalent in the service frontline. Due to advancements in artificial intelligence, chatbots are often indistinguishable from humans. Regarding the question whether firms should disclose their chatbots' nonhuman identity or not, previous studies find negative consumer reactions to chatbot disclosure. By considering the role of trust and service-related context factors, this study explores how negative effects of chatbot disclosure for customer retention can be prevented. Design/methodology/approach This paper presents two experimental studies that examine the effect of disclosing the nonhuman identity of chatbots on customer retention. While the first study examines the effect of chatbot disclosure for different levels of service criticality, the second study considers different service outcomes. The authors employ analysis of covariance and mediation analysis to test their hypotheses. Findings Chatbot disclosure has a negative indirect effect on customer retention through mitigated trust for services with high criticality. In cases where a chatbot fails to handle the customer's service issue, disclosing the chatbot identity not only lacks negative impact but even elicits a positive effect on retention. Originality/value The authors provide evidence that customers will react differently to chatbot disclosure depending on the service frontline setting. They show that chatbot disclosure does not only have undesirable consequences as previous studies suspect but can lead to positive reactions as well. By doing so, the authors draw a more balanced picture on the consequences of chatbot disclosure."],["dc.description.abstract","Purpose Chatbots are increasingly prevalent in the service frontline. Due to advancements in artificial intelligence, chatbots are often indistinguishable from humans. Regarding the question whether firms should disclose their chatbots' nonhuman identity or not, previous studies find negative consumer reactions to chatbot disclosure. By considering the role of trust and service-related context factors, this study explores how negative effects of chatbot disclosure for customer retention can be prevented. Design/methodology/approach This paper presents two experimental studies that examine the effect of disclosing the nonhuman identity of chatbots on customer retention. While the first study examines the effect of chatbot disclosure for different levels of service criticality, the second study considers different service outcomes. The authors employ analysis of covariance and mediation analysis to test their hypotheses. Findings Chatbot disclosure has a negative indirect effect on customer retention through mitigated trust for services with high criticality. In cases where a chatbot fails to handle the customer's service issue, disclosing the chatbot identity not only lacks negative impact but even elicits a positive effect on retention. Originality/value The authors provide evidence that customers will react differently to chatbot disclosure depending on the service frontline setting. They show that chatbot disclosure does not only have undesirable consequences as previous studies suspect but can lead to positive reactions as well. By doing so, the authors draw a more balanced picture on the consequences of chatbot disclosure."],["dc.identifier.doi","10.1108/JOSM-10-2020-0380"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/87699"],["dc.language.iso","en"],["dc.notes.intern","DOI-Import GROB-441"],["dc.relation.issn","1757-5818"],["dc.title","Trust me, I'm a bot – repercussions of chatbot disclosure in different service frontline settings"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]

[["dc.bibliographiccitation.firstpage","1095"],["dc.bibliographiccitation.issue","6"],["dc.bibliographiccitation.journal","Journal of the Academy of Marketing Science"],["dc.bibliographiccitation.lastpage","1115"],["dc.bibliographiccitation.volume","48"],["dc.contributor.author","Kraemer, Tobias"],["dc.contributor.author","Weiger, Welf H."],["dc.contributor.author","Gouthier, Matthias H. J."],["dc.contributor.author","Hammerschmidt, Maik"],["dc.date.accessioned","2020-12-10T14:14:17Z"],["dc.date.available","2020-12-10T14:14:17Z"],["dc.date.issued","2020"],["dc.identifier.doi","10.1007/s11747-019-00715-0"],["dc.identifier.eissn","1552-7824"],["dc.identifier.issn","0092-0703"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/71319"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-354"],["dc.title","Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]