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Zülch, Mirko Jan
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Preferred name
Zülch, Mirko Jan
Official Name
Zülch, Mirko Jan
Alternative Name
Zülch, Mirko J.
Zülch, M. J.
Zülch, Mirko
Zülch, M.
Zuelch, Mirko Jan
Zuelch, Mirko J.
Zuelch, M. J.
Zuelch, Mirko
Zuelch, M.
Email
mirko.zuelch@wiwi.uni-goettingen.de
Scopus Author ID
55505107100
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2014Conference Paper [["dc.bibliographiccitation.artnumber","83"],["dc.bibliographiccitation.firstpage","1"],["dc.bibliographiccitation.lastpage","15"],["dc.contributor.author","Zülch, Mirko"],["dc.contributor.author","Rajagopalan, Balaji"],["dc.contributor.author","Muntermann, Jan"],["dc.date.accessioned","2018-08-28T13:26:41Z"],["dc.date.available","2018-08-28T13:26:41Z"],["dc.date.issued","2014"],["dc.description.abstract","Business and research likewise acknowledge the potential and economic value of information exchange in social media (i.e. the quality and the quantity of user-generated content). While existing research has mainly focused on the analysis of the impact of online information exchange, little attention has been devoted to the drivers of information exchange in social media related to major business events. In this study we explore drivers of information exchange relating to such events. In the context of merger-acquisition events, we posit that firm visibility based on firm characteristics and information needs triggered by the event itself influence the information quantity generated in social media. We test these hypotheses using a rich data set that includes a wide range of social media types and platforms. Our results show that both firm visibility and information needs are driving information quantity in social media in the context of corporate actions. Both of these driving factors are highly significant in explaining the information quantity in social media."],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/15594"],["dc.language.iso","en"],["dc.notes.status","final"],["dc.publisher","Association for Information Systems AIS Electronic Library ( AISeL )"],["dc.relation.conference","The 18th Pacific Asia Conference on Information Systems"],["dc.relation.eventend","2014-06-28"],["dc.relation.eventlocation","Chengdu, China"],["dc.relation.eventstart","2014-06-24"],["dc.relation.isbn","978-988-8353-22-4"],["dc.relation.ispartof","Proceeding of the 19th Pacific Asia Conference on Information Systems (PACIS 2014)"],["dc.title","Drivers of Information Quantity: The Case of Merger-Acquisitions Events"],["dc.type","conference_paper"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]Details2014Conference Paper [["dc.bibliographiccitation.firstpage","3734"],["dc.bibliographiccitation.lastpage","3744"],["dc.contributor.author","Zülch, Mirko"],["dc.contributor.author","Muntermann, Jan"],["dc.contributor.author","Rajagopalan, Balaji"],["dc.date.accessioned","2018-08-28T13:17:27Z"],["dc.date.available","2018-08-28T13:17:27Z"],["dc.date.issued","2014"],["dc.description.abstract","With the exponential growth of online content in general and social media in particular, quality of content has important business implications. Hence, the often heard phrase - \"content is king\". While the importance of information quality is well established, the question of what factors drive content quality has received limited attention. In this exploratory study, we seek to understand the drivers of information quality on blogs in the context of business events. We posit that event characteristics (information needs) and firm characteristics (firm visibility) jointly influence blog information quality. Our empirical analysis shows that quality of information is high where information needs are high and mixed results regarding the relationship between information quality of blog content and firm visibility."],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/15593"],["dc.language.iso","en"],["dc.notes.status","final"],["dc.publisher","Curran Associates, Inc."],["dc.publisher.place","Red Hook, NY"],["dc.relation.conference","The 20th Americas Conference on Information Systems, Savannah, USA."],["dc.relation.eventend","2014-08-09"],["dc.relation.eventlocation","Savannah, USA"],["dc.relation.eventstart","2014-08-07"],["dc.relation.isbn","978-1-63266-753-3"],["dc.relation.ispartof","20th Americas Conference on Information Systems (AMCIS 2014): Smart Sustainability: The Information Systems Opportunity"],["dc.title","Drivers of Information Quality on Blogs: The Case of Business Events"],["dc.type","conference_paper"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]Details
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