When it gets personal in "personalised medicine": clinical researchers' and patients' perspectives on counseling and communication in an empirical-ethical comparison

Definition of the problem In clinical research and practice, the new paradigm of "personalised medicine" raises questions about necessity, expectations, possibilities and risks. In an ongoing empirical-ethical study, we explore the perspectives of both researchers and patients regarding the implementation of "personalised medicine" in the treatment of locally advanced rectal cancer. This study focuses on ethically relevant aspects in practice, including expectations towards, counseling on, and decision for "personalized" treatment, or research. Methods We conducted interviews (with 19 researchers and physicians and 28 patients) and participant observations during physician-patient consultations (n = 50). Arguments Uncovering differences and similarities in the perspectives of affected patients and physicians will allow potential conflicts in clinical practice to be detected and addressed as early as possible. Conclusions We were able to demonstrate that patients and physicians have different perspectives on "personalised medicine". This might lead to conflicts in clinical practice that should be addressed as early as possible.