Consumer preferences for US beef products: a meta-analysis

By conducting a meta-analysis with 57 observations collectedfrom 20 primary studies, we systematically analyzeheterogeneities in consumer preferences for the Country-of-Origin-Labeling (COOL) of US beef products.We find that consumers often prefer their domestic beefproducts due to patriotism. Consumers in Asian (mainly,Korea and Japan) and European countries (such asFrance, Germany and UK) are willing to pay significantlylower prices for US beef products compared to their domesticproducts; while the US consumers are willing topay more for the domestic products than the importedones.