Now showing 1 - 10 of 36
  • 2012Journal Article
    [["dc.bibliographiccitation.firstpage","445"],["dc.bibliographiccitation.issue","4"],["dc.bibliographiccitation.journal","Journal of Retailing and Consumer Services"],["dc.bibliographiccitation.lastpage","456"],["dc.bibliographiccitation.volume","19"],["dc.contributor.author","Esbjerg, Lars"],["dc.contributor.author","Jensen, Birger Boutrup"],["dc.contributor.author","Bech-Larsen, Tino"],["dc.contributor.author","de Barcellos, Marcia Dutra"],["dc.contributor.author","Boztuǧ, Yasemin"],["dc.contributor.author","Grunert, Klaus G."],["dc.date.accessioned","2020-03-09T14:10:23Z"],["dc.date.available","2020-03-09T14:10:23Z"],["dc.date.issued","2012"],["dc.description.abstract","Grocery retailers aim to satisfy customers, and because grocery shopping trips are frequently recurring, they must do so continuously. Surprisingly, little research has addressed satisfaction with individual grocery shopping trips. This article therefore develops a conceptual framework for analyzing customer satisfaction with individual grocery shopping trip experiences within an overall ‘disconfirmation of expectations model’ of customer satisfaction. The contribution of the framework is twofold. First, by focusing on satisfaction with individual grocery shopping trips, previous research on satisfaction is extended to a context marked by frequently recurring, often tedious and routine activities. Understanding what causes satisfaction/dissatisfaction with individual shopping trips is required to explain overall, cumulative satisfaction with a retailer, which has been the focus of prior research on satisfaction in the retailing literature. Second, the framework synthesizes and integrates multiple central concepts from different research streams into a common framework for analyzing shopping trip satisfaction. Propositions are derived regarding the relationships among the different concepts in the framework and suggestions for future research are offered."],["dc.identifier.doi","10.1016/j.jretconser.2012.04.006"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/63248"],["dc.language.iso","en"],["dc.relation.issn","0969-6989"],["dc.title","An integrative conceptual framework for analyzing customer satisfaction with shopping trip experiences in grocery retailing"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]
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  • 2002Book Chapter
    [["dc.bibliographiccitation.firstpage","83"],["dc.bibliographiccitation.lastpage","182"],["dc.contributor.author","Boztuǧ, Yasemin"],["dc.date.accessioned","2020-03-09T14:39:47Z"],["dc.date.available","2020-03-09T14:39:47Z"],["dc.date.issued","2002"],["dc.description.abstract","Bei der Untersuchung, welchen Einfluss der Referenzpreis auf eine vom Konsumenten zu treffende Wahlentscheidung hat, spielen zurzeit hauptsächlich zwei psychologische Theorien eine Rolle, die Prospect Theorie und die Assimilations-Kontrast Theorie. Die Prospect Theorie postuliert, dass die Differenz zwischen einem exakten Referenzpunkt und dem aktuellen Preis der Marke die Markenwahlentscheidung beeinflusst. Zudem wird angenommen, dass Verluste und Gewinne eine unterschiedlich starke Wirkung auf diese Entscheidung ausüben. Die Erklärung des Referenzpreiseffekts erfolgt alternativ durch die Assimilations-Kontrast Theorie. Hierbei wird von einer Zone der Indifferenz um den Nullpunkt des Preisgaps (aktueller Preis minus Referenzpreis) ausgegangen, in der kein Einfluss auf eine Wahlentscheidung existiert. Ein Vergleich zwischen den beiden Theorien im Rahmen empirischer Studien erfolgte bislang nur in Ansätzen von Kalyanaram & Little (1994). Ihr Modell der Assimilations-Kontrast Theorie enthält durch die Restriktion eines Parameters ein Modell basierend auf der Prospect Theorie. Sie beschränken sich in ihrem Modellvergleich auf den Modellfit, ohne Berücksichtigung der Heterogenität."],["dc.identifier.doi","10.1007/978-3-663-08372-6_5"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/63257"],["dc.language.iso","de"],["dc.publisher","Deutscher Universitätsverlag"],["dc.publisher.place","Wiesbaden"],["dc.relation.doi","10.1007/978-3-663-08372-6"],["dc.relation.isbn","978-3-8244-7708-1"],["dc.relation.isbn","978-3-663-08372-6"],["dc.relation.ispartof","Die Analyse der Preiswirkung auf die Markenwahl. Schriften zur quantitativen Betriebswirtschaftslehre."],["dc.title","Empirische Studien zum Referenzpreiskonzept"],["dc.type","book_chapter"],["dc.type.internalPublication","no"],["dspace.entity.type","Publication"]]
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  • 2017-01-01Journal Article Research Paper
    [["dc.bibliographiccitation.firstpage","871"],["dc.bibliographiccitation.issue","11"],["dc.bibliographiccitation.journal","Nutrition Reviews"],["dc.bibliographiccitation.lastpage","882"],["dc.bibliographiccitation.volume","75"],["dc.contributor.author","Sanjari, Setareh"],["dc.contributor.author","Jahn, Steffen"],["dc.contributor.author","Boztuǧ, Yasemin"],["dc.date.accessioned","2020-03-09T14:01:56Z"],["dc.date.available","2020-03-09T14:01:56Z"],["dc.date.issued","2017-01-01"],["dc.description.abstract","Nutrition labeling literature yields fragmented results about the effect of front-of-package (FOP) nutrition label formats on healthy food choice. Specifically, it is unclear which type of nutrition label format is effective across different shopping situations. To address this gap, the present review investigates the available nutrition labeling literature through the prism of dual-process theory, which posits that decisions are made either quickly and automatically (system 1) or slowly and deliberately (system 2). A systematically performed review of nutrition labeling literature returned 59 papers that provide findings that can be explained according to dual-process theory. The findings of these studies suggest that the effectiveness of nutrition label formats is influenced by the consumer's dominant processing system, which is a function of specific contexts and personal variables (eg, motivation, nutrition knowledge, time pressure, and depletion). Examination of reported findings through a situational processing perspective reveals that consumers might prefer different FOP nutrition label formats in different situations and can exhibit varying responses to the same label format across situations. This review offers several suggestions for policy makers and researchers to help improve current FOP nutrition label formats."],["dc.identifier.doi","10.1093/nutrit/nux043"],["dc.identifier.pmid","29069484"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/63243"],["dc.language.iso","en"],["dc.relation.eissn","1753-4887"],["dc.relation.issn","0029-6643"],["dc.relation.issn","1753-4887"],["dc.relation.workinggroup","RTG 2654: Sustainable Food Systems (Related Publications)"],["dc.title","Dual-process theory and consumer response to front-of-package nutrition label formats"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.subtype","original_ja"],["dspace.entity.type","Publication"]]
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  • 2022Journal Article
    [["dc.bibliographiccitation.artnumber","S0195666322001398"],["dc.bibliographiccitation.firstpage","106048"],["dc.bibliographiccitation.journal","Appetite"],["dc.contributor.author","Gesa, Stremmel"],["dc.contributor.author","Ossama, Elshiewy"],["dc.contributor.author","Yasemin, Boztug"],["dc.contributor.author","Fernanda, Carneiro-Otto"],["dc.date.accessioned","2022-05-02T08:09:48Z"],["dc.date.available","2022-05-02T08:09:48Z"],["dc.date.issued","2022"],["dc.identifier.doi","10.1016/j.appet.2022.106048"],["dc.identifier.pii","S0195666322001398"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/107467"],["dc.language.iso","en"],["dc.notes.intern","DOI Import GROB-561"],["dc.relation.issn","0195-6663"],["dc.title","Vegan labeling for what is already vegan: Product perceptions and consumption intentions"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]
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  • 2018Journal Article Research Paper
    [["dc.bibliographiccitation.firstpage","201"],["dc.bibliographiccitation.journal","Appetite"],["dc.bibliographiccitation.lastpage","209"],["dc.bibliographiccitation.volume","126"],["dc.contributor.author","Jahn, Steffen"],["dc.contributor.author","Schuch-Haellmigk, Jutta"],["dc.contributor.author","Dannewald, Till"],["dc.contributor.author","Boztuǧ, Yasemin"],["dc.date.accessioned","2020-03-09T14:00:22Z"],["dc.date.available","2020-03-09T14:00:22Z"],["dc.date.issued","2018"],["dc.description.abstract","Improving diet quality is as important as it is difficult. Market-level information such as summary information in the form of an average (i.e., category average reference point [CARP]) discloses information otherwise difficult to obtain by comparing different products. The results of a choice-based conjoint experiment (N = 698) show that CARP affects food choice in multicue environments and interacts with source credibility in driving consumer acceptance of sugar content. In particular, the likelihood of choosing high amounts of sugar increases when a high CARP is provided by a credible source because of increased consumer acceptance of higher levels of that nutrient. Implications of the findings for research and public policy conclude the article."],["dc.identifier.doi","10.1016/j.appet.2018.04.001"],["dc.identifier.pmid","29634987"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/63242"],["dc.language.iso","en"],["dc.relation.eissn","1095-8304"],["dc.relation.issn","0195-6663"],["dc.relation.workinggroup","RTG 2654: Sustainable Food Systems (Related Publications)"],["dc.title","How category average reference points affect choice of sugary foods"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.subtype","original_ja"],["dspace.entity.type","Publication"]]
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  • 2007Book Chapter
    [["dc.bibliographiccitation.firstpage","217"],["dc.bibliographiccitation.lastpage","233"],["dc.contributor.author","Hildebrandt, Lutz"],["dc.contributor.author","Boztuǧ, Yasemin"],["dc.contributor.editor","Schuckel, M."],["dc.contributor.editor","Toporowski, Waldemar"],["dc.date.accessioned","2020-03-09T14:57:15Z"],["dc.date.available","2020-03-09T14:57:15Z"],["dc.date.issued","2007"],["dc.description.abstract","Die Modellierung des individuellen Kaufverhaltens ist eins der zentralen Forschungsthemen im Marketing. Dabei hat sich zur Modellierung von Wahlentscheidungen das multinomiale Logit-Modell (z.B. Guadagni, Little 1983) durchgesetzt, was im Wesentlichen zur Analyse von Käufen innerhalb einer Warenkategorie oder zur Analyse von Wahlentscheidungen zwischen Marken eingesetzt wird. Die Fokussierung auf Käufe innerhalb einer Kategorie stellt aber eine starke Einschränkung dar, betrachtet man das tatsächliche Kaufverhalten der Konsumenten. In der Regel wird bei einem Einkaufsvorgang über einen ganzen Warenkorb mit Produkten aus mehreren Kategorien entschieden. Zusätzlich wird bei den Standardmodellen zur Markenwahl angenommen, dass die Käufe in den einzelnen Kategorien unabhängig voneinander sind. Bei Verletzung dieser Annahme können statistische Analysen zu falschen Schätzresultaten führen und somit auch zu fehlerhaften Empfehlungen für das Management. Diese Probleme wollen die Methoden und Modelle der Warenkorbanalyse überwinden."],["dc.identifier.doi","10.1007/978-3-8350-9535-9_11"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/63264"],["dc.language.iso","de"],["dc.publisher","DUV"],["dc.relation.isbn","978-3-8350-0702-4"],["dc.relation.isbn","978-3-8350-9535-9"],["dc.relation.ispartof","Theoretische Fundierung und praktische Relevanz der Handelsforschung"],["dc.title","Ansätze zur Warenkorbanalyse im Handel"],["dc.type","book_chapter"],["dc.type.internalPublication","no"],["dspace.entity.type","Publication"]]
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  • 2014Journal Article
    [["dc.bibliographiccitation.firstpage","187"],["dc.bibliographiccitation.issue","1"],["dc.bibliographiccitation.journal","OR Spectrum"],["dc.bibliographiccitation.lastpage","207"],["dc.bibliographiccitation.volume","36"],["dc.contributor.author","Boztug, Yasemin"],["dc.contributor.author","Hildebrandt, Lutz"],["dc.contributor.author","Raman, Kalyan"],["dc.date.accessioned","2018-11-07T09:46:49Z"],["dc.date.available","2018-11-07T09:46:49Z"],["dc.date.issued","2014"],["dc.description.abstract","The semi-parametric methodology, underutilized in marketing, can be applied to distinguish between competing models of price response and to estimate the model that most validly describes consumer response to price. The methodology is robust and flexible, thereby making it applicable to a wide spectrum of models of consumer response. In the specific context of reference prices, we show that the semi-parametric methodology helps the manager develop price promotions that most effectively capitalize on the nature of consumer price response."],["dc.identifier.doi","10.1007/s00291-012-0313-4"],["dc.identifier.isi","000330173800010"],["dc.identifier.purl","https://resolver.sub.uni-goettingen.de/purl?gs-1/10245"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/34972"],["dc.notes.intern","Merged from goescholar"],["dc.notes.status","zu prüfen"],["dc.notes.submitter","Najko"],["dc.publisher","Springer"],["dc.relation.issn","1436-6304"],["dc.relation.issn","0171-6468"],["dc.relation.orgunit","Wirtschaftswissenschaftliche Fakultät"],["dc.rights","Goescholar"],["dc.rights.uri","https://goescholar.uni-goettingen.de/licenses"],["dc.title","Detecting price thresholds in choice models using a semi-parametric approach"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dc.type.peerReviewed","yes"],["dc.type.status","published"],["dc.type.version","published_version"],["dspace.entity.type","Publication"]]
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  • 2004Journal Article
    [["dc.bibliographiccitation.firstpage","635"],["dc.bibliographiccitation.issue","4"],["dc.bibliographiccitation.journal","Computational Statistics"],["dc.bibliographiccitation.lastpage","657"],["dc.bibliographiccitation.volume","19"],["dc.contributor.author","Abe, Makoto"],["dc.contributor.author","Boztuǧ, Yasemin"],["dc.contributor.author","Hildebrandt, Lutz"],["dc.date.accessioned","2020-03-09T14:49:50Z"],["dc.date.available","2020-03-09T14:49:50Z"],["dc.date.issued","2004"],["dc.description.abstract","The Multinomial Logit (MNL) model is still the only viable option to study nonlinear responsiveness of utility to covariates nonparametrically. This research investigates whether MNL structure of inter-brand competition is a reasonable assumption, so that when the utility function is estimated nonparametrically, the IIA assumption does not bias the result. For this purpose, the authors compare the performance of two comparable nonparametric choice models that differ in one aspect: one assumes MNL competitive structure and the other infers the pattern of brands’ competition nonparametrically from data."],["dc.identifier.doi","10.1007/BF02753916"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/63261"],["dc.language.iso","en"],["dc.relation.issn","0943-4062"],["dc.relation.issn","1613-9658"],["dc.title","Investigating the competitive assumption of Multinomial Logit models of brand choice by nonparametric modeling"],["dc.type","journal_article"],["dc.type.internalPublication","no"],["dspace.entity.type","Publication"]]
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  • 2008Journal Article
    [["dc.bibliographiccitation.firstpage","294"],["dc.bibliographiccitation.issue","1"],["dc.bibliographiccitation.journal","European Journal of Operational Research"],["dc.bibliographiccitation.lastpage","312"],["dc.bibliographiccitation.volume","187"],["dc.contributor.author","Boztuǧ, Yasemin"],["dc.contributor.author","Reutterer, Thomas"],["dc.date.accessioned","2020-03-09T15:02:07Z"],["dc.date.available","2020-03-09T15:02:07Z"],["dc.date.issued","2008"],["dc.description.abstract","Market baskets arise from consumers’ shopping trips and include items from multiple categories that are frequently chosen interdependently from each other. Explanatory models of multicategory choice behavior explicitly allow for such category purchase dependencies. They typically estimate own and across-category effects of marketing-mix variables on purchase incidences for a predefined set of product categories. Because of analytical restrictions, however, multicategory choice models can only handle a small number of categories. Hence, for large retail assortments, the issue emerges of how to determine the composition of shopping baskets with a meaningful selection of categories. Traditionally, this is resolved by managerial intuition. In this article, we combine multicategory choice models with a data-driven approach for basket selection. The proposed procedure also accounts for customer heterogeneity and thus can serve as a viable tool for designing target marketing programs. A data compression step first derives a set of basket prototypes which are representative for classes of market baskets with internally more distinctive (complementary) cross-category interdependencies and are responsible for the segmentation of households. In a second step, segment-specific cross-category effects are estimated for suitably selected categories using a multivariate logistic modeling framework. In an empirical illustration, significant differences in cross-effects and price elasticities can be shown both across segments and compared to the aggregate model."],["dc.identifier.doi","10.1016/j.ejor.2007.03.001"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/63267"],["dc.language.iso","en"],["dc.relation.issn","0377-2217"],["dc.title","A combined approach for segment-specific market basket analysis"],["dc.type","journal_article"],["dc.type.internalPublication","no"],["dspace.entity.type","Publication"]]
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  • 2009Journal Article
    [["dc.bibliographiccitation.firstpage","269"],["dc.bibliographiccitation.issue","3"],["dc.bibliographiccitation.journal","Journal of Consumer Policy"],["dc.bibliographiccitation.lastpage","287"],["dc.bibliographiccitation.volume","32"],["dc.contributor.author","Grunert, Klaus G."],["dc.contributor.author","Lähteenmäki, Liisa"],["dc.contributor.author","Boztuǧ, Yasemin"],["dc.contributor.author","Martinsdóttir, Emilia"],["dc.contributor.author","Ueland, Øydis"],["dc.contributor.author","Åström, Annika"],["dc.contributor.author","Lampila, Piritta"],["dc.date.accessioned","2020-03-09T14:14:44Z"],["dc.date.available","2020-03-09T14:14:44Z"],["dc.date.issued","2009"],["dc.description.abstract","Health claim perception was investigated by a web-based instrument with a sample of 4,612 respondents in the Nordic countries (Denmark, Finland, Iceland, Norway, Sweden). Respondents decided which of a pair of claims sounded better, was easier to understand and was more convincing in their opinion. Claims were constructed from an underlying universe combining different active ingredients (familiar, unfamiliar), type of claim (combination of information about ingredient, physiological function and health benefit), framing (positive, negative), and use of qualifier (with, without “may”). Across pairs, the claims differed in the health benefit addressed (cardiovascular health, dementia, bodyweight). Results showed that respondents could be grouped into two roughly equally sized classes that differed in the type of claim preferred: one class prefers “long” claims that give the full story consisting of active ingredient, physiological function and health benefit, whereas the other prefers “short” claims consisting of the health benefit only. Results also showed that the familiar ingredient is preferred to the unfamiliar one, whereas effects of positive versus negative framing depended on the type of health benefit addressed."],["dc.identifier.doi","10.1007/s10603-009-9110-0"],["dc.identifier.uri","https://resolver.sub.uni-goettingen.de/purl?gro-2/63251"],["dc.language.iso","en"],["dc.relation.issn","0168-7034"],["dc.relation.issn","1573-0700"],["dc.title","Perception of Health Claims Among Nordic Consumers"],["dc.type","journal_article"],["dc.type.internalPublication","yes"],["dspace.entity.type","Publication"]]
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